Facebook and instagram live for businesses

Facebook and instagram live for businesses

Live streaming is a great way to improve your reach on social media


Both Facebook and Instagram allow you to go live from your smartphone very easily. On Facebook head over to your newsfeed, underneath your ‘what’s on your mind’ box there is a tab that says ‘live’, press it and you’ll be able to start streaming. On Instagram head over to your story, click as if you were about to add to it, swipe left along the bottom from normal to live and you’ll be able to start your live story.

If you wanted to go live on Facebook on your PC or laptop you would need to download a streaming software. On your software, you’ll need a streaming key. To find this head over to your Facebook page, press publishing tools, you’ll see a video tab, once you press that you should see a live button. Once you press the live button you’ll get a pop-up with your streaming key on it, this is what you’ll put into your software.


Facebook and Instagram live are very similar in many ways. Live sessions on both platforms share these features:

  • They both allow you to see how many people are viewing your live stream.
  • They both allow likes and comments from viewers so you are able to engage with them.
  • Both platforms will send followers a notification, as long as their push notifications are on, as soon as you start a live stream.

The main difference between the two is permanency. On Facebook, you are able to save your video and have it stay permanently on your page. This enables people to continuously engage, like and share after you are done streaming live. This is a great option to have especially if you’re trying to reach people worldwide, who may not have been able to watch your live broadcast.

Unfortunately on Instagram once it’s gone, it’s gone. After you are done with your live story there is no option to save it, it’ll just disappear. One thing Instagram is great for is enabling you to reach new people. If a live story is popular enough, it could end up in the ‘top live’ section on the explore page, enabling new people to see it.

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